I moved back to Sacramento a few years ago from San Francisco, a very creative and competitive market. While working in the bay area my clients, and advertising agencies, companies, and businesses I worked for were able to leverage my abilities well, and I've become accustomed to a work structure and process that delivers on client expectations.
I understand the needs of the professionals I'm working with, timing needs for a projects success and budget restrictions. I seek to understand the entire project scope, always strive to apply current marketing trends, and useful concepts to meet client needs. I always aim to produce polished pieces of visual communications, from marketing, graphics, art, digital media, print and brand development.
I'm hoping to find an advertising agency, production shop or in-house marketing position that can use a designer, that has a range of other useful skills from direction, art production, motion graphics development and animation, front-end design and development to print.
ZACK FERNANDES: FRAMEWORK DEVELOPMENT, FRONTEND AND BACKEND DEVELOPMENT, WEB DESIGN
MIKKEL HANSEN: FRAMEWORK DEVELOPMENT, FRONTEND AND BACKEND DEVELOPMENT, WEB DESIGN
ROLE: CREATIVE DEVELOPMENT, ART DIRECTION, WEB DESIGN, GRAPHICS
PAINTBRAIN: SOCIAL NETWORKING WEBSITE
We all know the social phenomenon is a market you can't dismiss. The potential to target and directly market to a specific profile type is a publisher's dream, and for advertisers, the ability to maximize return for online advertising is a compelling force. Over...
... the last few decades, several premier leagues in the U.S. have materialized then dissolved. This unstable market is to be expected with an emerging sport. Even though many leagues have disappeared, two have emerged as leaders: the NXL and the APL. As well as, other associations like the National Collegiate Paintball Association and in 2009 the High School National Championships.
Even though the NXL is attracting approximately a hundred and fifty pro and divisional teams per tournament Paintbrain finds the coverage lacking with the exception of the commentary. Paintbrain sees the production of this coverage as the next hurdle this young sport needs to fix. We are hoping to find an opportunity to contribute, after the site launches.
PAINTBRAIN: SOCIAL NETWORKING WEBSITE
These custom weather icons were created using a mix of photographs, 3D particulate, and vector graphics. Design to scaled down in size and still be understood without caption from desktop to mobile devices. Sixty-four icons where created, covering all weather conditions included in the weather API.
PAINTBRAIN: MOTION
This web advertising series will be trafficked as the site launches. Paintbrain is planning to run these on select webcast coverage of the NXL and NCPA. These webcasts can draw an average of one million competitive and avid viewers. This media buy is a great promotion because trafficked YouTube matches are not stripped of their promotional content, providing an ongoing addition to the original media buy with seventy thousand impressions per posted match.
PAINTBRAIN: MOTION
This web advertising series will be trafficked when the site launches. Paintbrain is planning to run this media on "Behind the Bunker" a weekly webcast show. This web show appeals more to the woodsball player than the competitive speedballer. With a sporadic viewing audience, and though the impressions fall short of the NXL and NCPA speedball coverage, it is the only portal to reach woodsball players at this level.
PAINTBRAIN: PRINT
This preprint mockup was created to get an estimate on off-set printing and ensure the print is properly produced, if it's brokered. This card will be printed soon as either a CMYK or matt spot color. Then a dry die stamping will be applied to the dripping brain graphic, creating a debossing effect. Finished off with pearl colored foiling, used on the Paintbrain logo.
It's a part of you. Bandanna
This series of promotional items were created as giveaways. Paintballers love useful freebies.
PAINTBRAIN: PRINT
Because the t-shirt and headband are a promotional giveaway, we decided to leverage a build graphic from a motion graphics piece. Using artist economy also gives us some continuity in our marketing plans or and more potential for inexpensive marketing solutions.
STUDIO: JOHN MCNEIL STUDIO
EXECUTIVE CREATIVE DIRECTOR: JOHN MCNEIL
CREATIVE DIRECTOR: KIM LELIBOUX
CREATIVE DIRECTOR/COPYWRITER: KURTIS GLADE
ART DIRECTOR: PER NILSSON
GRAPHIC DESIGN, ART PRODUCTION: JURE GAVRAN, ALAN QUIJANO
MODELING, TEXTURING, RENDERING: BRANDON KUCHTA, J WALTON
ACTIONSCRIPT & XML PROGRAMING, MOTION DESIGN, ANIMATION, OPTIMIZATION: DAN M.
ROLE: ACTIONSCRIPT & XML PROGRAMING, BUGS, MOTION DESIGN, ANIMATION, OPTIMIZATION
JUNPIER: INTERACTIVE
These heroes were developed with localization in mind, quickly leveraged into different languages from programming with ActionScript to read an XML content list. A cool money saving idea for global builds.
STUDIO: JOHN MCNEIL STUDIO
EXECUTIVE CREATIVE DIRECTOR: JOHN MCNEIL
CREATIVE DIRECTOR: KIM LELIBOUX
CREATIVE DIRECTOR/COPYWRITER: KURTIS GLADE
ART DIRECTOR: PER NILSSON
GRAPHIC DESIGN, ART PRODUCTION: JURE GAVRAN, ALAN QUIJANO
MODELING, TEXTURING, RENDERING: BRANDON KUCHTA, J WALTON
ACTIONSCRIPT & XML PROGRAMING, MOTION DESIGN, ANIMATION, OPTIMIZATION: DAN M.
ROLE: ACTIONSCRIPT & XML PROGRAMING, BUGS, MOTION DESIGN, ANIMATION, OPTIMIZATION
JUNPIER: INTERACTIVE
Everyone seems to need a rich media ad or banner delivered; most of the time it's last minute. I've rarely had timing issues with any banners or any other type of project. Cramming large amounts of copy and content into a narrow bandwidth file and maintaining image quality is something I take pride in being able to do.
STUDIO: JOHN MCNEIL STUDIO
EXECUTIVE CREATIVE DIRECTOR: JOHN MCNEIL
CREATIVE DIRECTOR: KIM LELIBOUX
CREATIVE DIRECTOR/COPYWRITER: KURTIS GLADE
ART DIRECTOR: RALEIGH SWICK
GRAPHIC DESIGN, ART PRODUCTION: JURE GAVRAN, RALEIGH SWICK
ROLE: CREATIVE DEVELOPMENT, MOTION DESIGN, ANIMATION
JUNPIER: MOTION
I was responsible for delivering several demos for juniper, as well as other motion projects. These demos averaged to a length of around five minutes; mostly one continuous animation. The demos covered a wide range of services: software and hardware that makes the cloud a secure, cost-effective and limitless solution to store your business's crucial data. The reaction from the client after presenting the first demo was nothing but gratitude. They love their demos, and I loved creating them.
CHARLENE ANN: COPYWRITING
ROLE: CREATIVE DEVELOPMENT, ART DIRECTION, WEB DESIGN, GRAPHICS
SPECIALTY SPORTSWEAR: E-COMMERCE WEBSITE REDESIGN
Sportswear is different than other companies in this market. This system supplies professional performance costume designers with a wide range of flexibility that shortens the creative process. The Problem? Many users did not understand the system. The Fix? A complete...
... re-design of the site, that illustrates the benefits of the system to professional sew'ers. This re-design was very successful and is launching new careers for aspiring designers. This direction has taken back Sportswear's niche market from another encroaching business, has widened their pre-production services and is now working with more manufacturing clients.
SPECIALTY SPORTSWEAR: E-COMMERCE WEBSITE
The system created by Sportswear includes around three hundred catalog images that needed updating. Quickly learning and using the latest CAD cloth simulation program to produce these catalog items to strict specifications was necessary to create an optimized workflow; well worth it. The production of these catalog images moved forward at an accelerated pace after producing a broad set of graphics primitives.
SPECIALTY SPORTSWEAR: FACEBOOK MARKETING
Knowing Facebook would be a significant part of acquiring new clients for Sportswear; a series of dominating strategies emerged. The "Where's your photo?", "Creation of the month", "Mix and match" and "Featured pattern" posts, along with the newly designed site was responsible for a 44% increase in sales for the first year and had continued the following years successfully at 20% and...
... 18% respectively. Almost all of Sportswear's new clients are following the same examples as pre-existing clients. Creating something amazing with a new level of skill, sharing and promoting their latest works and acquiring new clients. Sportswear couldn't be more grateful for the imagery they have received from their clients. These images are slated for use over the next few years of Sportswear's new marketing plans.
EXPERIMENTAL: REALTIME
Currently, I'm learning how to use a live RealTime video editing application called VDMX5, as well as, madMapper and programming in Quartz Composer. These programs have many different uses, for live streaming, broadcast, to live visual performances, projection mapping, and visual programming. In my 20s I performed live visuals for corporate events, underground parties, and clubs all over California. I'm looking forward to seeing what I come up with creatively.
EXPERIMENTAL: MOTION
These graphics will be leveraged from Paintbrain's site backplates and slated for production after the Paintbrain site launches. One of the potential issues that should be interesting to solve, is the possibility of the patterned flood graphics flickering, likely to produce an undesired look as the camera moves throughout the scenes.
SEEKING
I seek to work with other skilled strategists, designers, artists, developers, and writers, share my knowledge and learn from other experts in their related fields. Over the years I've been fortunate to be trusted with amazing clients. The confidence gain by working for these clients has been life-changing. Fixing problems and bringing clients closer to their short and long-term goals brings me a considerable amount of satisfaction, I do it for them, and a return on their advertising and marketing investment!
WHAT I DO
Creative Dev
Web Banners
Dreamweaver
HTML
Art Direction
Photoshop
FontLab
CSS
Motion Design
Illustrator
After Effects
JavaScript
Animation
Flash
Premier
ActionScript
Compositing
Premiere
RealFlow
Learning VDMX5*
UI/UX/Web Design
InDesign
Marvelous Designer
Other Cool stuff
HISTORY
I've been lucky enough to be a professional creative almost my entire adult life. As a teenager, I started building flyers for local events. This graphic work gave me enough experience to start a small visuals business. These live shows had us traveling throughout California. You could name a venue, and we could probably say we worked there several times; also knew some of the union riggers by name. It was a fast career, up to four, twenty-hour jobs a week, even though I used an optimized workflow that allowed me to create custom content while performing, we were still working up to 80 hours a week. The business partially paid for school, but it had to go. I stepped out of the business, so I could concentrate on advancing my education.
I earned a Bachelors of Fine Arts in Computer Arts New Media degree from the Academy of Art University in San Francisco. This degree was an excellent addition to my current skills, a new direction and solidified a lifetime career in the creative and advertising market. Existing abilities refined through my training and new knowledge allowed me to build just about anything from scratch.
After graduation, while I was in San Franciso, I was fortunate enough to work for what most consider a dream agency, McCann-MRM, as well as MySpace and other amazing shops like John McNeill Studio. I was allowed to contribute to client projects for Microsoft, HP, Xbox, Cisco, Panda Express and Google, just to name a few.
WORK EXPERIENCE
If I wasn't responsible for making the creative decisions at these shops, I was lucky enough to work with some of the most talented executive creative directors in the area. Because there were still creative challenges to be solved while in creative development or production, most directors gave me the opportunities to fix those design and production issues. Some of the most fun, collaborative work I have done. I often felt like my two cents was worth a nickel.
While working for places like McCann-MRM, John McNeill Studio, and MySpace, I broaden my strategic thinking ability. These environments taught me to look at a project's problem from many points, and pick the right creative, graphic, and sometimes messaging solutions for that defined audience and strategy. I was able to work on a wide range of projects from motion graphics for broadcast, billboards, internal, how-tos, demos and web use, interactive projects and front-end development, global rich media builds, and prototyping. I also worked on a fair amount of pitch. Successful at building content fast and polished was vital, and we were successful at acquiring new clients.
Currently, I am working for a small e-commerce business where I handle the advertising and marketing. This marketing work consists mainly of strategy, copy, and graphics as well as the redesign of the site and front-end development.
I'm also working on Paintbrain, a small start-up. I've not just handled the producing and project management of the site, but also provided the site's creative development and design, graphics, and copy. In the future, I'll handle the strategy, creative development, production, and management of the marketing plan. At the very moment, I'm providing creative direction for two remote engineers who are building and finalizing the site's creation.
I am looking for work as a contractor, vendor or full time creative. I plan over the next decade to do some of my best work within the budget of the projects I'm assigned too. I prefer a structured workflow where strategy, creative development, copy and art are thought through and mostly agreed upon before production starts. I enjoy helping my peers and collaborative work. I also plan on contributing in any way that I can to help my employer acquire that next client, contract, job or new revenue stream.